Advertising, marketing and public relations managers — NOC 10022

What people in this occupation do

• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments. Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations. Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization’s online business model and strategy Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization’s online presence including public relations, communications, marketing, commercial activities and social media management.

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